The Start-up Owner's Overview to Strategic Advertising That Drives GrowthAre you a start-up founder having a hard time to get traction for your new item or business? Do you have a fantastic technology yet are puzzled why people aren't beating down your door to buy it? If this appears familiar, you need to focus on calculated advertising, not simply
Marketing for the B2B Buyer’s Journey - Startup Marketing Consultant Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One crucial element of the B2B bu
B2B Marketing for the Modern B2B Buyer’s Journey - Interview with Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying
Marketing for Business to Business Selling and the Buyer’s Journey - Mark Donnigan Virtual CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve
Advice for Hiring the Right CMO
It's All About the Partnership: How CEO-CMO Partnership Can Transform Your Advertising MethodDoes Your CMO Know Your Empty Promise Dreams? Otherwise, You're Establishing Them (and also Your Company) Up for FailureWhy Understanding the Environment Is Every Little Thing: Advice for Hiring the Right CMOWhy You Need an Environment Domain Name Specialis